X Creator Update 2025: Monetization, Long-Form, and Tools You Must Master
If you are building a creator brand on X, formerly known as Twitter, the April to July 2025 updates are your strategic roadmap. With major developments across video, long-form publishing, AI integration, monetization, and platform experience, creators now have powerful new tools to grow and earn.
Here is everything you need to know, and exactly what to do next.
Video uploads can now be up to three hours long, making X an ideal platform for podcasts, documentaries, interviews, and vlogs. Video posts are receiving priority within the recommendation algorithm. A dedicated Video tab is in testing, along with pinch-to-zoom functionality and support for custom thumbnails. Video content is not only prioritized but also fully monetizable for eligible creators.
Premium users can now publish posts up to twenty five thousand characters. Rich formatting tools allow for bold text, italics, strikethrough, bullet lists, media embeds, and links. Long-form content helps deepen engagement and build trust with your audience. For creators in education, thought leadership, or storytelling, this is a major opportunity.
X is rolling out several creator-first tools. New analytics dashboards now split performance between follower and non-follower engagement. AI content suggestions powered by Grok help spark ideas based on current trends. A new visual editor called Canvas is being tested to help create more polished media posts. Communities are receiving discovery upgrades, including improved tagging and trend-based surfacing. Spaces now support ticketed events and better web integration, making them viable for live coaching, events, and Q and A sessions.
X has simplified and expanded monetization with immediate eligibility for any creator who meets these criteria:
Once eligible, creators are auto-enrolled into monetization. Revenue streams include:
There are no more waitlists. If you qualify, you begin earning immediately.
Recent updates to the X algorithm emphasize early engagement. High interaction within the first two to three hours, particularly replies and reposts, signals strong performance. Content in the For You feed is curated via AI, while the Following feed remains strictly chronological.
To optimize your content:
Regularly review your analytics, especially how non-followers engage with your posts. That data informs future visibility.
X is actively developing new communication tools including group calls and editable DMs. Link restrictions in replies are being enforced to reduce spam. X Pay is in the pipeline, promising unified payments, tipping, and subscriptions in one integrated tool. Community Notes has grown to over one million contributors, adding transparency across the platform. The terms of service have also changed, tweets are now officially referred to as posts. New data consent options have been added, particularly around biometric and employment data usage.
Third-party tools remain essential for scaling your creator workflow. Platforms like Tweet Hunter, SocialPilot, X Pro, and Audiense allow for:
These tools can help optimize your time and elevate the quality of your output.
Nikita Bier was recently appointed as Head of Product, signaling a creator-centric direction for the platform. The latest updates include smoother group calling, improved file sharing, better search capabilities, and overall infrastructure upgrades. No disruptive shifts, just steady progress aimed at long-term scalability for creators.
To stay ahead, take these immediate steps:
X is transforming from a micro-posting app into a full creator platform. With fewer barriers to monetization, smarter analytics, long-form publishing, and AI-powered prompts, it offers one of the richest ecosystems for creators in 2025.
Less friction. More revenue. Deeper tools for meaningful content.
Adapt early. Stay consistent. Monetize smartly.