What if YouTube made it 10 times easier to grow without posting more videos?

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For years, creators have been trying to reach new viewers:

- Guest appearances on other channels

- Shoutouts in videos

- Linking channels in descriptions

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It worked, but it was messy and slow.

Now, YouTube is testing a built-in Collab Video feature that makes all of this instant.

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Here’s what it lets you do:

- Upload your video and invite another creator to co-own it

- Once they accept, the same video shows up on both your channels

- Views, likes, and comments are counted together instead of being split

- Viewers can tap to subscribe to every collaborator right from the video

- On mobile, YouTube neatly lists all tagged collaborators, with a “and more” option if there are many

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Why this is huge:

- Your video gets shown to your audience AND their audience at the same time

- This means instant growth without posting more content

- Perfect for podcasts, interviews, brand campaigns, and co-created videos

- Brands can work with multiple creators in one smooth project without messy uploads

- Audiences are more likely to subscribe when they see creators together in one official post

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Example:

If you have 5k subscribers and collab with someone who has 20k, your video now gets exposure to 25k people on day one.

That’s the power of this feature.

Right now, YouTube is only testing this with a small group of trusted creators.

But when it rolls out to everyone, the first ones to use it will get the biggest jump in audience and reach.

So, the question is not “should you use it,” the real question is who will you collab with first.

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