In today’s creator economy, storytelling is everything but it is not enough.

Many incredible documentaries and videos go unnoticed not because they lack value but because people simply do not click on them.

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Kavya Karnatac, a respected content creator, recently said something powerful on The Ranveer Show – “No matter how beautiful the story is, if people don’t click it, what’s the point?” This is the reality we need to face as creators, marketers, and strategists.

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If you are creating for YouTube, Instagram, or any social platform, understand this – your thumbnail and title are not afterthoughts – they are your first impression.

Kavya also emphasized that creators should spend at least 30 percent of their time crafting the right title and thumbnail. It may feel excessive but it reflects the competitive attention economy we are in.

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So, why this matters?

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> Your content packaging – the title, thumbnail, post caption – is what convinces someone to engage

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>MrBeast, one of the most viewed creators in the world, invests heavily in strategy. His title and thumbnail decisions are often supported by strategists like Paddy Galloway, who publicly shares his insights on platforms like Twitter

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>Ryan Trahan, another fast-growing creator, also works with strategists to design clickable curiosity-driven video concepts

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>Colin and Samir run a podcast where they interview top creators and consistently highlight that strategy is what separates good content from viral content

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>John Musafi, after spending over 15 years at YouTube, now creates content specifically for creators to understand the platform from the inside out.

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If you are a content creator, strategist, or business owner trying to grow online, here is what you must remember:

- Your story matters but your ability to sell that story matters just as much

-Think of your content like pizza. Even if it is the best pizza in town, if the box is unattractive, people might not try it

-Every thumbnail, title, and caption is an invitation. If it is not clear, compelling, or curiosity-driven, the door remains closed

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Creating valuable content without understanding how to package and promote it is one of the most common mistakes I see. And unfortunately, this leads to frustration, burnout, and low visibility even when the content is excellent.

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So if you are building your personal brand, growing a channel, or coaching other creators, take this seriously. Study people like Kavya Karnatc, Paddy Galloway, Colin and Samir, and John Musafi. Their strategies are grounded in data, experience, and real growth stories.

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Success on social media is a balance – 70 percent story, 30 percent strategy. Both are essential

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