1. Choose a Broad, High-Demand Keyword
Start your strategy with a strong foundation: a broad keyword that’s already trending in your niche. Skip the guesswork!
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- Examples: “Content marketing”, “Leadership tips”, “Design hacks”
This taps into proven interest instead of hoping to hit upon it by chance.
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2. Analyse What’s Already Viral
Search under that keyword and study top-performing formats. You're not recreating them, you’re learning from them.
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- Formats to explore: talking‑head reels, carousels, infographics, street interviews, trend-based clips
Pinpoint which formats align with your style and audience.
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3. Select Three Content Formats to Test
Commit to mastering a few formats that fit your personality and brand tone:
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- Talking-Head Reels
- Carousels or Infographics
- Street Interviews or Trend Videos
Having a shortlist keeps your content modular and manageable.Â
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4. Ideate Three Posts for Each Format
The real magic is in structured testing:
Format |
Idea 1 |
Idea 2 |
Idea 3 |
Talking‑Head |
“Why your content isn’t converting” |
“3 myths killing your engagement” |
“Mindset shift that boosted reach” |
Carousel |
“Top 5 formats to grow in 2025” |
“The 9‑post test: what worked/didn’t” |
“My content calendar in 3 steps” |
Street Interview |
“Biggest content mistake you see?” |
“Do followers = trust?” |
“Would you post if no one liked it?” |
Nine test pieces give you solid data without overwhelm.
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5. Post & Learn, Then Double Down
Publish your nine ideas, then track likes, shares, saves, comments, and DMs. Focus on formats and topics that perform best. Rinse and refine, this cycle avoids “analysis paralysis” and builds real traction.