Algorithms <> Creators
Turning Algorithm Friction into Creative Momentum
Let’s be honest, “The algorithm is killing my reach” has become the go-to excuse for every underperforming post.
But what if the problem isn’t the algorithm at all?
What if the algorithm is doing exactly what it’s designed to do, promote engaging content, and it’s just showing you where you need to improve?
Today, we’re busting the biggest myths about social media algorithms that are limiting your growth without you even realizing it.
Myth #1: The Algorithm Is Against Me
Wrong. The algorithm isn’t out to get you. It’s out to keep users on the platform. If your content is entertaining, informative, or relatable, and keeps people watching, scrolling, clicking, or saving, it will be promoted. Even if you have just 100 followers.
Myth #2: More Posts = More Reach
Quantity is great, but not at the cost of quality. Posting 3 low-quality reels a day won’t help you grow. Instead, focus on creating content that people complete, replay, comment on, or share. That’s what sends signals to the algorithm that your content is worth pushing.
Myth #3: You Need To Post At The Perfect Time
While timing can help get an initial boost, it’s not the holy grail. If your content is good, it will perform, whether it's posted at 10 AM or 10 PM. Algorithms care more about retention and engagement than clocks.
Myth #4: Hashtags Decide Your Reach
Hashtags help with discoverability, but they are not magic wands. 5–10 relevant hashtags are better than 30 random ones. Also, platforms like Instagram and YouTube are now leaning heavily on AI-driven content discovery over hashtag-based search.
Myth #5: My Followers Don’t See My Posts
True, but it’s not because of a glitch. Most platforms show your post to a small % of your followers first. If they engage, your reach expands. If not, the post dies early. That's why content performance > follower count.
Myth #6: Editing A Post Hurts Reach
This was partially true a few years ago. Now, platforms allow reasonable edits. Just don’t keep tweaking captions or hashtags in the first 10 minutes. Let the post settle, and focus more on creating better content next time.
Myth #7: I’m Shadowbanned!
Unless you’ve broken community guidelines, you’re probably not shadowbanned. If your views have dropped, review your content quality, title, hook, thumbnails, or whether you’ve just been inconsistent.
So… What Really Works?
Think of the algorithm like a mirror. It reflects what’s working and what isn’t. It’s your feedback loop, not your enemy.
So instead of fighting it, learn it, master it, and make it work for you.